Marketing technology, also known as MarTech, has played a huge role in easing marketing processes and techniques. These tools and software have assisted many businesses and companies achieve their marketing objectives and goals.
MarTech is necessary for any business that wishes to optimize its marketing efforts. Mint Global Marketing is a top marketing agency with internationally-available services. The Mint Global Marketing team has answered five interview questions to inform you of everything you need to know about marketing technology and its trend for 2023 and beyond.
Should MarTech Be Considered Similar To AdTech?
Although these two terms seem similar, they are different. MarTech is the technology that aids the creation, communication, and delivery of offerings. While AdTech is only used to influence buyers’ behavior by promoting these offerings.
What Are The Marketing Technology Trends For 2023?
One of the significant marketing technology trends for 2023 is the shift toward video content. Video content has been proven to hold viewers’ attention longer. This has increasingly made it a priority for social media marketing. Short videos, such as Instagram reels or TikTok, lead the trend.
Another major marketing technology trend is multilingual translations. Most brands use the most common language, English, when representing their brands. This is, however, disadvantageous to non-English speakers.
Internet translation tools usually need to be corrected and could misrepresent the information you’re trying to convey. This is why it is essential to translate data to other significant languages using Machine Translation Post Editing, which combines modern technology and the expertise of local translators.
Is Marketing Technology A Must-Have For Businesses?
Yes! At Mint Global Marketing, we believe that every business should use MarTech as it makes you stand out and gives you an edge over competitors.
What Are The Essential Technologies That Every Marketer Should Possess?
The technology that will operate best for you depends greatly on your target audience. Still, some generally necessary technology include Marketing Attribution Software, Content Management Systems, Customer Relationship Management Software, Email Marketing, and Customer Experience Software in order to drive business growth.
What Are Some Challenges Faced With Using Marketing Technology?
One of the common challenges marketers face that prevent the effectiveness of marketing technology is choosing the right platform. This is because there is more to selecting a platform to work with your MarTech than meets the eye.
The right platform means the right partnership to allow for smooth operation. Many marketers find integrating a new system quite challenging, and the failure to choose the right platform will result in many operational hiccups.
The fact that there is an excessive amount of data to handle is one of the numerous obstacles preventing marketing technology from functioning effectively. There are a lot of businesses that need assistance in processing their data because they have a lot of it to handle.
Therefore, they require assistance determining what should be prioritized and what may be ignored. Despite this obstacle, it is possible to overcome it by enlisting the aid of data analysts to assist you and your team in analyzing the user data.