These days, everyone should pay attention to digital marketing because it is going to have a huge impact on your business. Here are some digital marketing trends that you must keep an eye on this year:
Video marketing
Did you know an average person watches almost two hours of videos each day? Hence, better get in on the trend and make a bunch of videos that people can watch on YouTube or even on TikTok. Some companies can make a video for you so that they are made in a good manner. Besides, you would want to make a good impression on those people who decide to dedicate time to tune in to your video. If they don’t like what they see then they can easily switch to another video. Be sure to use the right hashtag so that users can easily find your video. There is an alternative option for you to just create a ten-second ad instead of creating videos every now and then as that would take up a lot of your time. Also, you can make the videos yourself through using the video cutter tool.
Interactive Content
Users like talking to brands so use feature like Facebook and Instagram live where viewers can communicate with you via chat. It does not have to happen each day as it can transpire every other week and both parties will love it. Try it on YouTube too as this website is known for. Since you are interacting with your clients, you will know right away their feedback. you can say goodbye to them waiting for a response to their emails.
Talking to a Bot
When your customers want someone to talk to, the answer lies within a bot who can chat to them no matter what time of the day it is. Of course, you can program the bot to answer the frequently asked questions. When that happens, the customer won’t have to wait until the next day before her questions are answered. This would limit waiting times so that the person you’re talking to would answer.
Influencer Marketing
There are plenty of influencers on Instagram, TikTok, and Facebook. They have plenty of followers so you can choose the one that pretty much has the same niche as your brand. The x-deal involves sending them your product or service for free then they will post about it so their followers would know about your brand. For example, if you own a hotel then you can tap a travel Instgrammer to stay there. The influencer will make a video about it but the rates about what she would post would vary.
Email marketing
The right thing to do would be to send personalized emails to various segments of your email list. After all, they can easily want out of their list as soon as it gets to them.
Remember to schedule a meeting with a Toronto SEO company so that you know the current Google ranking of your website. Besides, you’d want to keep up with all your competitors so that you won’t get left behind.
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